GOLAN ROUZKHOSH – A VISION AT THE INTERSECTION OF ART, EMOTION AND INVESTMENT
For more than thirty years, Golan Rouzkhosh has built his career around one strong conviction: art extends far beyond its aesthetic dimension. It is a universal language, a source of emotion, a powerful communication tool and a genuine long-term asset.
He became an artist agent at the age of 16 and went on to develop an in-depth understanding of contemporary art and its market. Through his galleries in France and internationally, he supports artists in building their careers, advises collectors and develops projects that create meaningful connections between art, business, institutions, architecture and local communities.
His vision is to bring art into every living and working environment. A work of art can transform a space, strengthen a brand’s identity, convey meaningful values and create a lasting connection with its audience. Golan Rouzkhosh has therefore developed innovative concepts combining art with real estate, design, corporate social responsibility, art therapy and communication.
This approach also forms part of a genuine investment strategy. After founding GRK ART INVEST, specialising in artwork acquisition, leasing and tax optimisation solutions for companies and self-employed professionals, Golan Rouzkhosh now seeks to take this vision further through the development of an investment fund dedicated to art.
The fund’s purpose is to identify and acquire works with strong artistic and long-term value potential, provide sustainable support to artists and give investors access to a market that is still too often reserved for insiders. His extensive knowledge of artists, collectors and market trends enables him to develop an approach in which artistic excellence is combined with a long-term economic vision.
For Golan Rouzkhosh, investing in art is not simply about acquiring a work. It means becoming part of a story, supporting artistic creation and preserving a cultural legacy capable of standing the test of time while generating lasting value.
GOLAN ROUZKHOSH – UNE VISION ENTRE ART, ÉMOTION ET INVESTISSEMENT
Depuis plus de trente ans, Golan Rouzkhosh construit son parcours autour d’une conviction forte : l’art ne se limite pas à sa dimension esthétique. Il est à la fois un langage universel, un vecteur d’émotion, un outil de communication et un véritable actif patrimonial.
Devenu agent d’artiste dès l’âge de 16 ans, il développe une connaissance approfondie de l’art contemporain et de son marché. À travers ses galeries implantées en France et à l’international, il accompagne des artistes dans la construction de leur carrière, conseille des collectionneurs et imagine des projets capables de faire dialoguer l’art avec les entreprises, les institutions, l’architecture et les territoires.
Sa vision consiste à intégrer l’art dans tous les espaces de vie et de travail. Une œuvre peut transformer un lieu, renforcer l’identité d’une marque, transmettre des valeurs et créer un lien durable avec le public. Golan Rouzkhosh développe ainsi des concepts innovants associant l’art à l’immobilier, au design, à la responsabilité sociétale des entreprises, à l’art-thérapie et à la communication.
Cette approche s’inscrit également dans une véritable stratégie d’investissement. Après avoir créé GRK ART INVEST, spécialisé dans l’acquisition, le leasing et l’optimisation fiscale d’œuvres d’art pour les entreprises et les professions libérales, Golan Rouzkhosh souhaite aller plus loin avec le développement d’un fonds d’investissement consacré à l’art.
L’objectif est d’identifier et d’acquérir des œuvres présentant un potentiel artistique et patrimonial, de soutenir durablement les artistes et de permettre aux investisseurs d’accéder à un marché encore trop souvent réservé aux initiés. Sa connaissance des artistes, des collectionneurs et des évolutions du marché lui permet de concevoir une approche dans laquelle l’exigence artistique s’allie à une vision économique de long terme.
Pour Golan Rouzkhosh, investir dans l’art ne consiste pas seulement à acquérir une œuvre : c’est participer à une histoire, soutenir la création et préserver un patrimoine capable de traverser le temps tout en créant de la valeur.
THINKING ABOUT THE PRESENT, FORECASTING THE FUTURE
GRK GROUP have a real interest in generating new ideas, new experiences… It puts innovation at the heart of its communication and development program. It establishes a product thanks to its network of partners. No surprise, no miracle, it only deals with desire and joy : that is one the keys of its work ethic. For Golan Rouzkhosh, Art and Concept are like synonyms: these are ways of expression of a past to preserve and a future to build, or more generally, a mix of both.
Golan Rouzkhosh likes to distinguish two ways allowing to understand the artist and its work; or to express the company and its product. The first way is the pleasure that provides the emotion coming from the work, the product; the second: the one of the interest (divided in economic interests, power and prestige interests). An interest to protect in order to allow the artist to express himself completely, without any material restrictions; an interest to favour so as to allow some budgetary rigour, giving its strength to the company. The first way is regulated by the pleasure principle (development of a concept to price the work of the artist, the product of a company); the second is regulated by the reality principle (effective management and marketing in order to complete a project). How to reconcile best both principles in order to allow an art product to have its own life: by giving it sense, through a concept. That is the objectif of GRK GROUP.
The artist keeps creating, he follows his inspiration, he builds the wings of his emotions. As time went one, Golan Rouzkhosh understood that emotion is not the purpose of the achieved work, but its reality. Through concepts, logistics, a connection between effective and disciplined professionals, restoring the emotion becomes both a way to think present and a way to forecast future…
Translated from André Gilles LATOURNALD*
*PhD in Economics, lecturer at University Paris I (Panthéon-Sorbonne)
PRESS ARTICLES ABOUT GOLAN ROUZKHOSH
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